What is the ads service?
It is an optional service in which our own team runs your Meta and Google advertising, aimed at one result: complete, priced quote requests from your configurator. It sits next to the software; you do not need it to use Next Configurator, and the one plan does not change if you take it.
We built it because we kept seeing the same thing. An installer gets a good configurator live, then sends paid traffic to the contact page of the old website, or runs a boosted post that brings likes and no requests. The configurator only earns its keep when the right people reach it.
What does it cost?
A fixed fee, agreed with you before we start, so you know the cost of our work up front. The ad budget is separate and is paid by you directly to Meta and Google, on your own accounts. We never mark up ad spend and the accounts stay yours if you stop.
- Fixed fee for our work, agreed before we start
- Ad budget paid by you, straight to Meta and Google
- No percentage of your spend or sales
Why ads work better with a configurator
A click on an ad that lands on a contact form gives you an email that says “price for a veranda?”. You then spend a phone call finding out the width, the depth, the roof and whether the customer has a budget at all.
A click that lands on a configurator gives you a complete request: 6 by 3.5 metres, glass roof, two glass sliding walls, anthracite, with the price the buyer already saw. Many come with site photos or a booked measuring visit. You can quote it the same day, and the ad platform learns which audiences send requests like that. There is more on the mechanics in our guide to Google Ads for quote requests.
What the monthly report shows
One page, written for the person who signs the invoices, not for an ad specialist. It covers:
- What was spent, per platform and per campaign.
- How many visitors started a configuration from an ad, and on which products.
- How many quote requests came in, with the value of the designs they configured.
- How many of those quotes were sent, opened and accepted, taken from your own pipeline.
- What a request cost, and how that compares with the month before.
- What we changed this month, and what we will test next.
Every number can be checked against Results in your own admin, where requests are grouped by source. If a campaign brings clicks but no requests, the report says so and the budget moves.
What we don’t do
- We do not promise a number of requests or a cost per lead before we have seen your market.
- We do not run campaigns to a page without a configurator or a request form.
- We do not take a percentage of your ad budget or of your sales.
- We do not hold your ad accounts hostage. They are in your name from day one.
- We do not write your quotes or follow up your leads. That stays with you, helped by follow-ups in the platform.
Want to talk about it? Get in touch or book a 30-minute call.